Hi Laura,
I’d recommend to take a look at bpm’online marketing (https://www.bpmonline.com/marketing/ ) – a holistic multichannel marketing management software. You can easily manage each step of customer demand generation by following pre-defined processes – from lead qualification to hand-off to sales; use bpm’online analytics to track new leads from landing pages, evaluate the level of engagement and efficiency of different channels; build your target audience and send bulk emails with just a few clicks of a mouse. One of the main advantages of the solution is out-of-the-box processes for lead management (and any internal process automation) to meet and exceed campaign goals, simplify daily routine and increase customer loyalty. The bpm’online marketing application has a social look and feel and delivers the same user experience no matter what device it is used on: laptop, tablet or smartphone.
You can try it free with no credit card involved - https://www.bpmonline.com/demo/en-marketing-demo/redirect
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For a large association/membership management, you may want to look into - http://www.aptify.com/software/applications
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Hi David, Well, the best CRM is really the one that matches the requirements of your business, because what works for one organization does not necessarily works for another. However, there are some common features that makes one system more attractive over the other. I would like to recommend bpm’online CRM ...