Latest Posts

Marketing Automation Education with VendorDemo

Posted Nov 13 2008 by John Harrison

Learn more about humanizing your approach to marketing automation in these informative videos from VendorDemo. "How To Drive New Revenue with Marketing Automation" Webinar provided by: Consona Marketing organizations are facing new challenges to get their message out ... Read More

Making Mass Marketing Personal

Posted Nov 13 2008 by John Harrison

It's Personal In this Web 2.0 era, audience focus is more important than ever. Many companies spend an enormous sum of money on collecting information about their customers’ key attributes, but few companies– studies show –take ... Read More

Why a Smaller Software Company is a Good Choice

Posted Nov 11 2008 by John Harrison

The Need to Balance Business and Product Development Software companies must be built with a healthy balance between business and product development. One side of the business cannot overtake the other without drastic consequences. Hard economic ... Read More

How Secure Is Your CRM Provider? 5 Questions to Ask.

Posted Nov 06 2008 by John Harrison

Amidst a climate of economic insecurity, businesses are wondering how they can trust that their potential or existing CRM software vendor has “staying power”. Moreover, customers want to be assured that –- in addition to ... Read More

Sales Resiliency: An Interview with Lee Salz

Posted Nov 04 2008 by John Harrison

Difficult economic times can hit salesfolk hard. As their pipeline shrinks, so can the morale of sales reps. What can companies do to keep pipelines full and salespersons enthusiastic in tough times like these? Author, ... Read More

Upcoming Cloud Computing Conferences

Posted Oct 30 2008 by John Harrison

In 2007, as “cloud computing” was working its way into the vocabulary of mainstream business, several major universities and corporations (including Google and IBM) began a large-scale cloud computing research project. This year, major events ... Read More