Sales force automation (SFA) streamlines all facets of the sales process, replacing manual, disjointed, and redundant tasks with simplified and tightly-aligned procedures. SFA leverages advanced technologies to enhance collaboration and information-sharing and automate critical sales-related activities.

Sales force automation is a vital, must-have component of any Customer Relationship Management (CRM) strategy. When closely aligned and integrated with marketing and customer service automation systems, SFA becomes an integral part of CRM operations, allowing your company to more effectively manage customer interactions across all touch-points, so you can enhance satisfaction, and improve loyalty and retention.

Leading SFA vendors include:

• Aplicor
• C2CRM
• Commence
• Entellium
• Maximizer
• NetSuite
• SAP
• Sage
• Salesforce.com
• Soffront CRM