Posts tagged with "ipad"

It is likely that in some point in your career you’ve either heard of or used the business tool that is most commonly referred to as ‘The 4 Ps of Marketing.’ These ‘4 Ps’ have been used since the mid-20th century to help companies define how they are going to promote the right product, in the right place, at the right price. I’m here to tell to you about a new set of ‘4 Ps’ – the ‘4 Ps’ of how the iPad is changing the game of selling. Apple’s introduction of the iPad in April of 2010 revolutionized the computer ... READ MORE

While the security issues surrounding cloud computing have garnered much attention in recent years, many companies have fallen victim to dangers of the Bring Your Own Device (BYOD) trend they adopted more readily. Oddly enough, adopting BYOD means vicarious integration of cloud computing, though BYOD is where security fails rather than the cloud vendors themselves. According to an August 2012 Trend Micro study, "Security breaches have been experienced by nearly half of all companies that allow BYOD and immediate changes to security protocols typically follows such breaches, with data access right restrictions (45 percent) or security software installation (42.9 percent) ... READ MORE

I recently came across an interesting tactic in the way retailers and others interact with the consumer. I'm sure many of you have heard of it, but for those who haven't, it is the medium of what has been dubbed "Gamification"–the process of adopting video game dynamics (e.g., points, levels, rewards, leader boards, or badges), in order to conjure up effective engagement with the consumer and encourage participation across all retail channels. Here's an example of how it works: Domino's Pizza Hero app for iPad challenges users to go through the entire pizza making process (from dough kneading to placing the ... READ MORE

The Apple App store is full of productivity tools, but somewhat lacking in general business tools, such as mobile CRM. While there are a few CRM apps available, they're generally tied to a subscription service like Zoho or Salesforce.com that you need to have an account with. However, there is a mobile CRM solution that frees you from the obligation of paying for a subscription service, and that's Contacts Journal. Contacts Journal App Review: Getting Started Contacts Journal is exactly what the name implies—an app that helps you better manage all of your contacts, as well as associate different tasks and notes ... READ MORE

According to Forrester's latest Global Tech Market Outlook, Apple is expected to sell $10 billion worth of iPads to business customers in 2012, representing a 68% increase over 2011. Surprisingly, Apple doesn't spend much time selling into the business software space, so this stupendous growth is driven almost entirely by iPad users. This hasn't gone unnoticed of course by business software companies. Apple doesn't need to sell them on the importance of deploying their solutions on the iPad -- the numbers speak for themselves. SAP Adopts the iPad One of the earliest "adopters" of the iPad was SAP. They released their first iPad-enabled ... READ MORE

The iPad is rapidly securing its reputation as the ultimate business device. Its applications and on-the-go capabilities make it ideal for business users who travel and need to access their business files frequently. The iPad is particularly useful for small and medium businesses (SMBs) who do not need extremely complex software. Here are the top 10 best iPad applications for SMBs. 1. GoToMeeting (FREE) Citrix' GoToMeeting is an iPad app that allows users to attend online meetings. The iPad's high quality camera software also enables video chat. Users can view presentations, reports, mock ups, and whatever the presenter decides to share. Attend ... READ MORE

The iPad has tremendous business potential, allowing people to forgo carrying laptops and conduct their every day business on a tablet. iPhone business software has been very successful in allowing people to conduct their business remotely. Now, more and more iPad business software is being released that will leverage the mobile capabilities of the iPad. One of the most common applications that we use on our computers is word processing, and these options for iPhone business software applications have been revamped for the iPad. The following is an overview of two different iPad business software applications that focus on the creation ... READ MORE

Now that the iPad has been established as a necessary device for businesses, many users take it on their business trips. The iPad is ideal for travel because users can access the Internet from any place with a 3G network. WiFi is not necessary, making the iPad even more convenient. Its large and easy-to-use interface make the iPad preferable to the smartphone for travel. So, now that you have an iPad and want to use it for your business trips, what are the essential apps? Here are some great travel applications that business users should definitely upload to their iPad. 1. Truphone ... READ MORE

Exact, a provider of enterprise software, recently announced the Exact Synergy app for iPhone and iPad. Exact Synergy is the company’s project, document, and workflow management solution. The software consolidates information across CRM, HRM, and finance to improve collaborative capabilities. The app allows business users to leverage the Exact Synergy software through a mobile platform. Users will be able to browse database information on customers and directly create routes through Google Maps. Users can also view a real time overview of vacation days and submit requests for time off. Managers can approve or deny these requests on the app as well, ... READ MORE

Microsoft claims to bring the iPad some competition this winter. Microsoft's chief executive, Steve Ballmer, recently announced that Microsoft will release a Windows-based tablet in the fourth quarter of this year- just in time for Christmas. The iPad has taken the technology market by storm recently, as 3 million iPads were sold 80 days after its initial release. This is the fastest growing market- one that no one thought would succeed. Now that the iPad has shown the strong and growing demand for tablet devices, other companies are starting to follow suit. The iPad needs some stronger competition, and Microsoft ... READ MORE