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Read the latest Email Marketing Software software articles, news and reviews.

How to Use Post-Purchase Email Automation to Retain Customers

How to Use Post-Purchase Email Automation to Retain Customers

By Nirit B. | Oct 18 2017

Converting a customer does not mean that you are done doing business with them. Quite the opposite.  Conversions actually open new doors, providing opportunities to conduct additional transactions and to forge long-term and profitable relationships ... Read More

Local Tech Series: Boulder, CO

Local Tech Series: Boulder, CO

By Erin Marrs | Jul 06 2016

For those who may not be familiar one of the West’s busiest tech hubs, Boulder’s story hasn’t always been tech-based. The 1960s showed a city widely known as a home for hippies, a demographic whose ... Read More

The Small Business Tools for Success

The Small Business Tools for Success

By Shaun H. | Apr 27 2016

In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient ... Read More

3 Powerful Email Marketing Tools for Small Businesses

3 Powerful Email Marketing Tools for Small Businesses

By David Self | Aug 11 2015

While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer ... Read More

Email's Role in Online Shopping

Email's Role in Online Shopping

By Levelwing | Nov 07 2013

Email clearly still has a place in today's increasingly fragmented digital world. Additionally, the average return on email marketing investment is estimated to be $44.25 for every dollar spent which is great news for any ... Read More

How Viral Emails Can Drive More Sales than Promotional Emails

How Viral Emails Can Drive More Sales than Promotional Emails

By Ernan Roman | Aug 30 2013

Viral emails can often generate greater response and revenue than sales-focused emails. Following are examples and tips for sending engaging/interactive emails that do not contain sales pitches or feature products. Read More

70-75 Percent of Email Subscribers are Inactive: Tips for Improvements

70-75 Percent of Email Subscribers are Inactive: Tips for Improvements

By Ernan Roman | May 01 2013

Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and “engagement”. Guest contributor Ernan Roman discusses options to optimize your email marketing campaigns to increase open rates ... Read More

Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction

Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction

By Grant Epstein | Apr 25 2013

In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your ... Read More

Ten Tips for Creating Enticing Calls to Action

Ten Tips for Creating Enticing Calls to Action

By Janelle Johnson | Apr 09 2013

The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics, ... Read More

Spike in Email Undeliverables: 5 Tips for Increasing Delivery

Spike in Email Undeliverables: 5 Tips for Increasing Delivery

By Ernan Roman | Apr 05 2013

Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement." If your emails are not triggering sufficient interaction, they are likely not to be delivered. Read More