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Read the latest CRM software articles, news and reviews.
Contactually: Social CRM That Works Right in Your Inbox
By Mark Aspillera | Nov 14 2012
With the amount of complexity that's going into CRM systems these days, it's easy to lose sight of the segment's original purpose: to help an organization keep track of its customer relationships. Contactually, a cloud-based ... Read More
ClaritySoft Brings CRM Back to Its Roots
By James Sullivan | Oct 24 2012
CRM software is rapidly evolving to reflect trends like social and cloud, but when it comes to making sales nothing is more important than solid core CRM functionality. This is the philosophy of ClaritySoft CEO ... Read More
Benefits of Using a Business Software Reseller
By Mark Aspillera | Oct 23 2012
Adopting a new SaaS solution or on-premise software for your business isn't exactly the same thing as purchasing and downloading a new app onto your phone. Business software resellers exist not only to sell a ... Read More
Making CRM Simple with Really Simple Systems
By Nathan Rowan | Oct 22 2012
Perhaps the biggest challenge for CRM vendors is to get users to actually adopt their software. John Paterson, CEO and founder of Really Simple Systems, believes CRM systems tend to be over-complicated. We spoke with ... Read More
Preparing Your Business For CRM
By Gareth Cartman | Oct 09 2012
When businesses invest in CRM for the first time, or seek to upgrade to a more powerful software package, many believe that expenditure is the biggest hurdle to success. It isn’t. It’s the implementation, and ... Read More
SugarCRM Product Deep Dive
By Nathan Rowan | Oct 08 2012
The Business-Software.com editorial team recently said down with SugarCRM for an in-depth look at their popular CRM solution for small businesses. Read on to learn more about the various pros and cons of SugarCRM to ... Read More
Salesforce’s SMB Story: Great Vision, But a Complicated Plot Line
By Laurie McCabe | Oct 02 2012
“Why can’t business software be as easy to use as buying a book on Amazon?” Hilary Koplow-McAdams, President of Salesforce.com’s Commercial Division, told the crowd at the Dreamforce 2012 SMB keynote. Read More
Dreamforce '12 Wrapup
By Mark Aspillera | Oct 01 2012
Dreamforce 2012 has come and gone, and just in time for Oracle's own Open World event, hosted in the exact same location in downtown San Francisco. As part of the 80,000-odd attendees of Salesforce.com's annual event ... Read More
The Evolution of CRM: Then vs. Now
By James Sullivan | Sep 27 2012
The history of customer relationship management is about as old as the drive to keep professional records. You could argue that it predates the Egyptian scribes who kept their records on papyrus, and includes the ... Read More
DataSift Offers Analytic Insight into Your Social Media Presence
By Mark Aspillera | Sep 23 2012
The rise of social media marketing has organizations wondering how they can get real metrics out of their social media presence to determine the overall effectiveness of social strategies. We talked to DataSift CEO Rob ... Read More