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The Truth About Aged Leads

The Truth About Aged Leads

Posted Feb 23 2008 by John Harrison

Most salespeople tend to focus on the high-probability “hot leads” that recently came in the door. They don’t have time to stop and sweep through a list of aged leads on a regular basis. SoftVu ... Read More

Entellium eSales Helps Florida Lesiure Deliver The Best Customer Service

Entellium eSales Helps Florida Lesiure Deliver The Best Customer Service

Posted Feb 07 2008 by John Harrison

In Orlando’s highly competitive vacation market, it’s not good enough to have great values in home rentals—you have to deliver the best customer service, too. Entellium eSalesForce has enabled Florida Leisure’s small staff to deliver ... Read More

The Web’s Best Email Marketing Resources

The Web’s Best Email Marketing Resources

Posted Feb 05 2008 by John Harrison

Email Marketing Resources Looking for some insight into email marketing strategies that work? Want to learn more about the latest and greatest email communication trends? The Web can be a valuable resource for today’s marketers, and these sites ... Read More

Securing Instant Messaging at Work

Securing Instant Messaging at Work

Posted Feb 01 2008 by John Harrison

More than 70 percent of organizations rely on instant messaging, in some form, to facilitate collaboration. However, the increased use of IM applications creats additional risks. Here's how you can make your corporate IM's a ... Read More

Paid Search Advertisers - Is PPC Management Software Right For You?

Paid Search Advertisers - Is PPC Management Software Right For You?

Posted Jan 20 2008 by John Harrison

While highly effective in delivering qualified prospects, the management of pay per click (PPC) advertising on search engines like Google, Yahoo and MSN is increasingly complex. Many software marketers marvel at how their simple campaign ... Read More

Sage SalesLogix Connects Big River Telephone to Better Customer Service

Sage SalesLogix Connects Big River Telephone to Better Customer Service

Posted Jan 19 2008 by John Harrison

Sage SalesLogix resides at the core of Big River Telephone’s business. From sales opportunity management to ongoing customer support and targeted retention marketing, Big River utilizes the solution’s broad functionality to handle all stages of ... Read More

Why Personalize Email Campaigns?

Why Personalize Email Campaigns?

Posted Jan 19 2008 by John Harrison

Email is one of today’s most popular marketing communication channels, and as a result, buyers receive hundreds of unsolicited promotions every week. The use of personalization in marketing initiatives can increase conversion rates by an ... Read More

What's Ahead for CRM in 2008?

What's Ahead for CRM in 2008?

Posted Jan 18 2008 by John Harrison

Experts predict that this year will bring many exciting things to the CRM marketplace – new trends, new announcements, new products, and much more. So, what can you expect from CRM in 2008? Read More

Will Your Sales Team Pass the Flinch Test?

Will Your Sales Team Pass the Flinch Test?

Posted Jan 04 2008 by John Harrison

There is a little test that professional buyers give to every sales person. It is a test to see if they are confident in the price they presented. They call it the flinch test. Guest ... Read More

Infor Helps CryptoLogic Play the Game

Infor Helps CryptoLogic Play the Game

Posted Jan 04 2008 by John Harrison

Infor's marketing software helps CryptoLogic's licensees achieve a four to five percent gain in revenue. Read More