Posted Feb 23 2008 by John Harrison
Most salespeople tend to focus on the high-probability “hot leads” that recently came in the door. They don’t have time to stop and sweep through a list of aged leads on a regular basis. SoftVu ... Read More
Posted Feb 07 2008 by John Harrison
In Orlando’s highly competitive vacation market, it’s not good enough to have great values in home rentals—you have to deliver the best customer service, too. Entellium eSalesForce has enabled Florida Leisure’s small staff to deliver ... Read More
Posted Feb 05 2008 by John Harrison
Email Marketing Resources Looking for some insight into email marketing strategies that work? Want to learn more about the latest and greatest email communication trends? The Web can be a valuable resource for today’s marketers, and these sites ... Read More
Posted Feb 01 2008 by John Harrison
More than 70 percent of organizations rely on instant messaging, in some form, to facilitate collaboration. However, the increased use of IM applications creats additional risks. Here's how you can make your corporate IM's a ... Read More
Posted Jan 20 2008 by John Harrison
While highly effective in delivering qualified prospects, the management of pay per click (PPC) advertising on search engines like Google, Yahoo and MSN is increasingly complex. Many software marketers marvel at how their simple campaign ... Read More
Posted Jan 19 2008 by John Harrison
Sage SalesLogix resides at the core of Big River Telephone’s business. From sales opportunity management to ongoing customer support and targeted retention marketing, Big River utilizes the solution’s broad functionality to handle all stages of ... Read More
Posted Jan 19 2008 by John Harrison
Email is one of today’s most popular marketing communication channels, and as a result, buyers receive hundreds of unsolicited promotions every week. The use of personalization in marketing initiatives can increase conversion rates by an ... Read More
Posted Jan 18 2008 by John Harrison
Experts predict that this year will bring many exciting things to the CRM marketplace – new trends, new announcements, new products, and much more. So, what can you expect from CRM in 2008? Read More
Posted Jan 04 2008 by John Harrison
There is a little test that professional buyers give to every sales person. It is a test to see if they are confident in the price they presented. They call it the flinch test. Guest ... Read More
Posted Jan 04 2008 by John Harrison
Infor's marketing software helps CryptoLogic's licensees achieve a four to five percent gain in revenue. Read More