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Measuring CRM Investment

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How should the investment in CRM be measured?

asked by John S.  –  April 30, 2012

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A CRM tool should reduce administrative tasks, increase collaboration, automate sales tasks, make internal tasks more proficient (SFA, Marketing etc). 

Once a system can help you manage, sustain and build you customer base without complex administration you can determine your ROI. 

Take into consideration ROI is calculated differently by each organization. 

answered by Keean P.  –  May 3, 2012

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